Top 4 Reasons That Show Content with Video Integration Is Better Than Plain Content Marketing

The year 2018 is just around the corner, and you can look forward to some promising changes in this year. Some promising marketing trends have already been introduced in the year 2017, and these trends are bound to flourish in the year 2018.

We will perform a comparative study of simple content marketing versus content marketing with video integration to help improve the success rate of your business.

Content Marketing with Video Integrations Better Than Simple Content

The growing competition calls for video integrations

Whether you market your Enterprise- level hardware or Needlecraft business, remember somebody has already been blogging about it. The biggest issue nowadays is that the attention economy is growing at a massive pace.

This means that if your competitors have grabbed attention today, then you need to grab their clientele. Content Marketing has always held its significance when it comes to getting the client’s attention but is it enough.

The answer is no. Initially, people just focused on creating better content to get hold of the customers, but now a visual appeal has gained immense popularity. There is no denying the fact that video marketing is surely the future of content marketing.

Video marketing has already paved its way into 2017, and it seems that this trend will not slow down in the year 2018 also. This is why all the digital marketing firms that wish to survive the competition need to integrate the concept of video marketing with their content marketing strategy.

The industry giants like Twitter, Facebook, and Instagram, have already taken the initiative, and they are working on improving their video capabilities.

The advanced SEO needs

When you talk about search engine optimization, then you need to accept a hard fact. The reality is that till now no one has been able to demonstrate the best keyword density percentage in their content. Secondly, you have to worry about penalties when you end up stuffing your content with keywords.

These hurdles can be frustrating. Introducing videos to your content can be your best refuge. This does not mean that best keyword density loses its significance. The point is video integration can be a good solution if your page does not have the perfect keyword density. As per the industry experts, you can improve the Google results for your site by 53% if you add a video.

Video integrations the best way to battle out retention rates

When you are using simple content to gather the attention of the customers, then you may need to dedicate a considerable amount of your budget for this purpose. Do you know that most companies dedicate about 26% of their budget to content marketing alone.

To make content marketing more effective you need a blog that is geared towards the customers. Plus, it is important that you up come with out of the box ideas to introduce innovative content that addresses the customer needs. Coming with fresh ideas every now and then can be a challenge alone.

Well, this is not a bad strategy at all, but the truth is that you can make this strategy better by smart ideas. When you integrate videos with the content, then it helps the retention rate.

As per the analysis of BrainShark, about 65% viewers watch more than ¾ of the video. This percentage surely exceeds that of pure text content.

Image source: videoexplainers

Fight out the brutal competitive battle on social media with video integrations

The social media can be the most appropriate outlet to communicate with your customers and lure them to avail your products or service. However, all companies are using this outlet to grab customers, so just words or simple content is not going to be enough to impress the onlookers.

When you integrate videos with your content, you have room to grow on the social media. Plus, you can be innovative. You can use different types of videos. For example, if you are selling a food product you can have a recipe video.

 If you are selling a technical gadget, then you can have a tutorial along with some textual description. Telling the brand story or a video news update can also help you create the much-needed hype about your business.

If you are thinking along the lines of bringing about some major changes in your content marketing strategy, then you will need professional help. Well, Kamil Web Solutions can be the best help and can help you convert the bland content marketing strategy to an awesome strategy with visual content.