Digital Marketing - Enjoying A Clear Edge Over Traditional Marketing

Do you know that when it comes to small-scale businesses only 40% of the businesses are profitable? About 30% of businesses can break even, and about 30% businesses are losing money.

The reason why the businesses fail to gather maximum profits is that they fail to select the best marketing strategy. Selecting the most appropriate marketing strategy can be tricky business.

To make your quest easier we will conduct a comparison of the two most common marketing approaches. Yes, we are talking about digital marketing and traditional marketing. Both marketing approaches have their pros and cons so we will assist you to make the best pick.

Traditional Vs. Digital Marketing

The pluses and setbacks of Traditional marketing

Traditional marketing strategy means advertising or promotion that has been used in the company for years together. The most common methods of traditional marketing are newspaper print ads, flyers, billboards, and newsletters.

As per a study conducted by the Bangor University way back in 2009, the physical material can be considered to be more real to the brain. Well, this is one perspective and can be considered more of a scientific fact. When it comes to reality, then you have to look at the feasibility of the solutions too rather than just scientific facts.

When we have to talk about the benefits, then the incentives of traditional marketing strategy is that it is easy for the people to understand this strategy because they are familiar with this approach. The biggest drawback of this approach is that the company has the minimal interaction with the clients.

This is where the role of digital marketing comes in, and we will just look at how digital marketing can make a difference.

Digital marketing exploring the incentives and setbacks

For small-scale businesses, it is impossible to spend a massive amount on newsletters and billboards. They need cost-effective solutions that will help to increase their client portfolio. There is no denying the fact that digital marketing is quite affordable when compared to digital marketing.

You are not restricted to the clients locally when you opt for digital marketing, and you can easily reach out to the international community. When you want to get hold of the maximum number of clients, then you have to focus on customer convenience.

When you opt for digital marketing, then you give a fair chance to your customers to decide how they wish to receive your content. For example, a person may wish to view a video while the other person may be inclined towards reading a blog post.

On the contrary, when you take refuge in traditional marketing, then your customers do not get this choice. Most people do not appreciate the fact that flyers should land up in their inbox. The honest part is that these unnecessary marketing emails are eventually marked spam so why waste your time and money on them.

The most important thing you need to make a note of is that the future of digital marketing appears to be quite bright. Digital marketing favors the visual approach like offering clients videos related to your products and service. This approach is right because as per Cisco records videos will be responsible for about 80% of the global internet traffic in the coming years.

All the businesses should be ready to accept that marketing will undergo radical changes in the next five years and businesses will allocate a major portion of their budget to digital marketing.

Image source: Neil Patel

Your business can only survive in the competitive world of today if you can monitor in real time what is working for your business and what is not. Digital Marketing facilitates you in the best possible way. The social media offers insight tools, and you can also make use of Google Analytics to evaluate the effectiveness of your marketing strategy.

The most important thing is that digital marketing helps you in brand development and you can have a well-maintained website by following this approach. The truth is that digital marketing has no alarming setbacks. The only thing needed is acceptance of the technology.

This is why we can safely conclude that digital marketing enjoys an edge over traditional marketing methods so welcome digital marketing without having any apprehensions in your mind. If you feel that you lack the necessary insight when it comes to designing an effective digital marketing strategy, then you can seek the assistance of Kamil Web Solutions. This is a professional digital marketing firm and can give you all the necessary help.

Top 4 Reasons That Show Content with Video Integration Is Better Than Plain Content Marketing

The year 2018 is just around the corner, and you can look forward to some promising changes in this year. Some promising marketing trends have already been introduced in the year 2017, and these trends are bound to flourish in the year 2018.

We will perform a comparative study of simple content marketing versus content marketing with video integration to help improve the success rate of your business.

Content Marketing with Video Integrations Better Than Simple Content

The growing competition calls for video integrations

Whether you market your Enterprise- level hardware or Needlecraft business, remember somebody has already been blogging about it. The biggest issue nowadays is that the attention economy is growing at a massive pace.

This means that if your competitors have grabbed attention today, then you need to grab their clientele. Content Marketing has always held its significance when it comes to getting the client’s attention but is it enough.

The answer is no. Initially, people just focused on creating better content to get hold of the customers, but now a visual appeal has gained immense popularity. There is no denying the fact that video marketing is surely the future of content marketing.

Video marketing has already paved its way into 2017, and it seems that this trend will not slow down in the year 2018 also. This is why all the digital marketing firms that wish to survive the competition need to integrate the concept of video marketing with their content marketing strategy.

The industry giants like Twitter, Facebook, and Instagram, have already taken the initiative, and they are working on improving their video capabilities.

The advanced SEO needs

When you talk about search engine optimization, then you need to accept a hard fact. The reality is that till now no one has been able to demonstrate the best keyword density percentage in their content. Secondly, you have to worry about penalties when you end up stuffing your content with keywords.

These hurdles can be frustrating. Introducing videos to your content can be your best refuge. This does not mean that best keyword density loses its significance. The point is video integration can be a good solution if your page does not have the perfect keyword density. As per the industry experts, you can improve the Google results for your site by 53% if you add a video.

Video integrations the best way to battle out retention rates

When you are using simple content to gather the attention of the customers, then you may need to dedicate a considerable amount of your budget for this purpose. Do you know that most companies dedicate about 26% of their budget to content marketing alone.

To make content marketing more effective you need a blog that is geared towards the customers. Plus, it is important that you up come with out of the box ideas to introduce innovative content that addresses the customer needs. Coming with fresh ideas every now and then can be a challenge alone.

Well, this is not a bad strategy at all, but the truth is that you can make this strategy better by smart ideas. When you integrate videos with the content, then it helps the retention rate.

As per the analysis of BrainShark, about 65% viewers watch more than ¾ of the video. This percentage surely exceeds that of pure text content.

Image source: videoexplainers

Fight out the brutal competitive battle on social media with video integrations

The social media can be the most appropriate outlet to communicate with your customers and lure them to avail your products or service. However, all companies are using this outlet to grab customers, so just words or simple content is not going to be enough to impress the onlookers.

When you integrate videos with your content, you have room to grow on the social media. Plus, you can be innovative. You can use different types of videos. For example, if you are selling a food product you can have a recipe video.

 If you are selling a technical gadget, then you can have a tutorial along with some textual description. Telling the brand story or a video news update can also help you create the much-needed hype about your business.

If you are thinking along the lines of bringing about some major changes in your content marketing strategy, then you will need professional help. Well, Kamil Web Solutions can be the best help and can help you convert the bland content marketing strategy to an awesome strategy with visual content.